Educating your staff for your exhibition participation

Educating your staff for a trade fair is critical for making an impactful impression and achieving your goals. Below a structured approach to ensure your team is very well prepared:
​

• First of all, you always need to define objectives. Clear key messages of goals of what you want to achieve.
• Develop training materials, such as product knowledge, trade fair specifics and an analytical company overview.
• Role playing to simulate different types and ways of interaction they might encounter.
• Train your staff on Key Skills, such as customer interaction, communication, lead generation and how to handle objections.
• Review and refine, with pre-event meetings and documentation, which can ensure that all information is easily accessible during the event.
  
  

Lastly, after the event finishes, focus a lot on "post event follow up". Debrief and Follow up actions will lead to a conversion strategy and next steps to maximize the ROI of your participation in the exhibition. By thoroughly preparing your staff with a structured approach you will help them increase their confidence and capabilities which will lead to a very successful event participation.

Empower your Team!

#IMI #CreatingIdeasToInspire